EA and Adidas join soccer players with FIFA pros on virtual pitches

The EA SPORTS FIFA 22 Challenge powered by Adidas brings football players and FIFA pros together on virtual pitches. During this one-day event, participants will come together and represent Team EA and Team Adidas in a series of elimination rounds. A precursor to the FIFA 22 Global Series (FGS 22), the FIFA 22 Challenge marks the first EA-sanctioned FIFA 22 competition to feature the 2×2 competition — a new format that will become common throughout the FGS 22 season.

The event will feature a comprehensive audience rewards program, providing viewers with the opportunity to earn exclusive items and FGS tokens to tune into. Depending on the time spent watching, those who link their Twitch and EA accounts will receive in-game items such as an Adidas 99 uniform, Adidas 99 stadium decor, Team Gullit and DUX Gaming uniforms and badges, and FGS tokens, which can be redeemed for packs .

Watch ea sports fifa 22 challenge
Watch the EA Sports FIFA 22 Challenge


In addition, EA will announce a new FIFA Ultimate Team content update in partnership with Adidas, which will arrive in November. Tune in to the official EA SPORTS FIFA esports channel on Twitch and YouTube this Thursday, October 21, at 15:XNUMX pm GMT, as some of Europe's top talent swap their boots for the controls, including:

EA team

  • Timo Werner (Chelsea) and SaNkHs (Case Esports)
  • Adebayo Akinfenwa (Wycombe Wanderers) and Tom (Excel Esports)
  • Diogo Jota (Liverpool) and Tekkz (Fnatic) 
  • Layvin Kurzawa (Paris Saint-Germain) and Levi (Team Gullit)

adidas team

  • Weston McKennie (Juventus) and RocKy (Team Vitality)
  • Pedri González (FC Barcelona) and Gravesen (DUX Gaming)
  • Ferran Torres (Manchester City) and Matias (Team Heretics)
  • Callum Hudson-Odoi (Chelsea) and Lisa (JLingz esports)

The FIFA 22 Challenge is a sequel to EA's most watched eSports broadcast of all time, the FIFA 21 Challenge. Last year's edition attracted an average audience per minute of 254.057 with a total viewing time of 1.024.696 hours – more than double the previous audience record set in 2018 by the FIFA Global Series FUT Champions Cup: Barcelona.

For more information about the FIFA 22 Challenge and the FGS 22, check out the Global Series page.

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About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in interactive digital entertainment. The company develops and delivers online games, content and services for Internet-connected consoles, mobile devices and personal computers.

In fiscal 2021, EA reported GAAP net income of $5,6 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed high quality brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall ™ and F1™. More information about EA is available at

EA SPORTS, Ultimate Team, Battlefield, Need for Speed, Apex Legends, The Sims and Titanfall are trademarks of Electronic Arts Inc. John Madden, NFL, FIFA and F1 are the property of their respective owners and used with permission.

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Paulo Fabris is a journalist, writer, RPG player, gamer, cosplayer, nerd and fan of anime since the time of TV Manchete.