Assassin's Creed DLC is used to promote tourism

Wrath of Druids, the new Assassin's Creed DLC is used to promote tourism in Irish advertising agency. See the commercial

-- Advertising --

Assassin's Creed is undoubtedly one of the best series of games for virtual tourism. For its fidelity in rebuilding historical landscapes and monuments, the game was even used as a base for the reconstruction of Notre-Dame Cathedral, in Paris, after the fire that happened in 2019. Now, as reported by Eurogamer, Tourism Ireland is partnered with Ubisoft for a campaign, marking the first time Ubisoft's game was used in an official country tour advertisement.

The ad, which you can watch above, features several Irish locations from the latest Assassin's Creed Valhalla DLC, Wrath of the Druids, like Benbulbin, Giant's Causeway and Dublin, which has obviously changed a lot from when Eivor was around, to around 850 CE. The combination of in-game footage and footage from real-life locations, accompanied by appropriate epic music, makes an effective advertisement as well as underscores just how incredible the similarity of real Ireland is to that of Assassin's Creed Valhalla.

In a communication, Tourism Ireland claims that the campaign has also named a number of influencers "with a strong presence on Twitch from the UK, Germany, France, Spain and the Nordic countries to serve as (presumably in-game) ambassadors for Ireland's tourism." an incredible job of bringing aspects of Celtic Ireland to life in amazing detail.

Tourism Ireland's Assassin's Creed DLC campaign is a fun and innovative way to bring the island of Ireland to the attention of a new audience of gamers. “We want to pique players' curiosity about the featured locations and inspire them to come and explore them in the real world,” said Mark Henry, Director of Central Marketing at Tourism Ireland.

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Tourism Ireland's idea is a good way to revive tourism in the place, after the year of canceled and barred trips to several countries due to the Covid-19 Pandemic. It is possible that other countries where the assassins' creed has already passed may be inspired by the idea of ​​Ireland to try to take tourists back to landscapes like Greece or Florence. Furthermore, it's also not uncommon to see videos of people visiting real places they find in games like the Yakuza series.

Face the Wrath of the Druids in the new Assassin's Creed DLC

Travel to XNUMXth century Ireland and unlock the secrets of a mystical cult: The Children of Danu. Fight through cursed forests and stunning landscapes as you offer aid to the Great King of Ireland, Flann Sinna.

  • Expand your Assassin's Creed Valhalla experience with Wrath of the Druids:
  • Immerse yourself in the beauty of XNUMXth century Ireland.
  • Face a dark and mysterious cult of druids.
  • Gain influence with the Gaelic kings.
  • Meet legendary characters and mythical creatures.

The Assassin's Creed Saga

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The central plot of Assassin's Creed's plot revolves around the conflict of two secret societies: The Templars, an order that was founded in 1129, with the objective of establishing peace but through a social control established by them. And the Assassins, who although the name seems contradictory, have the same goal, but aim for it through free will. Over the years, going from ancient Egypt to modern times, we see that this war goes back long before the Crusades and the root of what the templars and assassins are has taken many names throughout history.

Set during the Viking invasions of Great Britain. In it, the player can control the male or female version of Eivor, and will have the possibility to choose which of the two main characters he prefers to play. Players must conquer a new future for their clan, conquering treasures, forging alliances and destroying their enemies, however, there is something more to the story, a mystery that involves ancient and forgotten civilizations in its path.

Assassin's Creed Valhalla will be available for PS4, PS5, Xbox One, Xbox One Series S, Windows and Stadia platforms. Now, tell us there in the comments, if you've played Assassin's Creed Valhalla DLC? Did she make you want to go to Ireland? Take the opportunity to read more about Assassin's Creed on Our site.

Source: tourism Ireland

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Paulo Fabris is a journalist, writer, RPG player, gamer, cosplayer, nerd and fan of anime since the time of TV Manchete.