On December 04th and 05th, CCXP World 2021 will take place, the biggest pop culture event in the world, which this year, in an online edition, will promote 40 hours of content that mixes cinema, series, comics, games and creators. Fanta, sponsor and official refresher of the event since 2019, will have several initiatives during the program, with emphasis on the proprietary Game Arena, guaranteeing a multi-screen experience for the public.
Aiming to diversify format and content, expand its presence at the event and attract the public, the brand will invest in a second FANTástica canvas, which will have a takeover by the duo Coisa de Nerd, composed by the couple Leon Martins and Nilce Moretto – who together have a YouTube channel where they talk about games, technology and science to 11 million subscribers.
They will be responsible for commenting on everything that will be going on at Game Arena by Fanta in real time on the brand's Twitter (@fanta_br), bringing curiosities and news beyond what is being shared at CCXP Worlds 2021. The FANTástica multiscreen proposal arose from the idea of offering complementary and interesting content within the language of the event's audience and democratizing access to the brand's proprietary stage.
Fanta at CCXP and more news
With streamer Liminha in charge, a young highlight who became known through the CS Go fancam, Game Arena By Fanta will have in its programming: “Old School Cage”, MD3 by CSGO with old-school Brazilian CS players such as Bt0, Gaules, Nahzinhaa, Old Man Vamp1; ” CSGO Stories” with streamer Michel (mch_AGG), a legend of the game telling his trajectory within the competitive universe; “News from the Game Awards and exclusive releases from the Gamer universe” with Guilherme Dias and much more. Game Arena By Fanta will feature 11 different activity boards that span the entire 40 hours of CCXP World.
“For two years Fanta has been an official sponsor and, even in face-to-face format, we offer several activations and get even closer to the public of the biggest pop culture event in the world. Now, online, we've set up an action that helps anyone who wants to follow Game Arena by Fanta with more dynamism, without missing anything and with assertive comments that only the Thing of the Nerd could make", says Pedro Abbondanza, marketing director for Coca-Cola Brazil. "Fanta has always been present in moments of fun, decompression and it combines perfectly with the snack time that games and multiscreens promote", complete.
CCXP Worlds 2021 programming is paid and all broadcasts take place through the event website.
CCXP Worlds 2021
|Select the Date:||December 04th and 05th (Saturday and Sunday)|
|Open Hours:||online programming for 40 hours|
|Tickets||buy online here|
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