KRAFTON, INC. entered into a partnership with Tycoon 360, the largest licensing agency in Latin America, to license exclusive PUBG products: BATTLEGROUNDS, with the objective of bringing to the public items that represent the essence of the game.
“Tycoon 360 has in its history successes with big brands and this new partnership with PUBG, which is one of the biggest franchises in games today, further consolidates our position. PUBG has a community formed by highly engaged young audiences and the idea is to bring products that serve these gamers with quality and innovation”, says Erica Giacomelli, CEO of Tycoon 360 in Brazil.
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"We are very excited to be partnering with Tycoon 360, which will allow KRAFTON to connect even more with our fans, as well as taking our brands to new audiences. We look forward to seeing PUBG and our upcoming releases well represented in the highest quality licensed products”, Carlos Madrid, Communication Director of KRAFTON, INC. in Latin America.
Launched in 2017, PUBG: BATTLEGROUNDS was the pioneer of the battle royale genre and is currently in its 14th season, which started last week, with an average of over 120 players a day.
Among the game's most recent actions are the partnership with the internationally renowned K-Pop group BLACKPINK, which brought out a series of exclusive items including skins for the group members; and with Son Heung-Min, captain of the South Korean national football team and Tottenham Hotspur player, with various player-themed items.
For the latest information on PUBG: BATTLEGROUNDS, please visit the official website or follow the game's social networks on Twitter, Instagram, Facebook and YouTube.
For more images, please visit the official site.
About Tycoon 360
Tycoon 360 is the agency that was born in the Joint Venture of Brands 360 with the Tycoon Group, with a focus on innovative solutions. We are a brand extension, branding and licensing agency. Brand licensing is a marketing tool that enables our customers to add value to different types of products, services and events, delighting and entertaining consumers and fans.
Tycoon 360 operates with an integrated 360 licensing strategy, translating the DNA and lifestyle of the brands and customers that make up our portfolio into branded products and experiences.
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