Chrome Adblock: How to Enable Browser Ad Blocker

Did you know that Google Chrome has an ad blocker on its system? Well, it makes it even easier to browse the internet in peace without those absurd ads appearing in every corner. In this article, you will learn how to activate the Google Chrome adblock, without having to install anything.

What is Adblock Chrome

Translating literally, adblock would be an ad blocker (ad= announcement and block= block). Do you know when you open a web page and that multitude of windows appear in all possible parts of the site with advertisements of the most diverse types? That's where adblock works.

The adblock will “clean” your screen of these ads, which will make your navigation not only more pleasant but also faster, since the ads require a greater transfer of data, which causes a longer delay when loading the page in question.

Generally, you would need to install an ad blocker on your browser, or sometimes even buy it. But for those who use the Google Chrome browser, things can be even easier.

This is because, since about three years ago, Chrome added its own ad blocker to its system, without the need to install anything additional. That's right!

-- Advertising --

Ah, but it is worth pointing out one important thing: the Google Chrome ad blocker will not block any and all ads displayed by the sites, not least because many times the site survives from these ads, isn't it? Only those ads that are considered abusive or invasive will be blocked.

Although most people know, it is still worth reinforcing: what is an ad? This is content displayed on a website as a result of a business transaction with another company. That is, a third party pays the owner of a website to display its content on it.

And what would an invasive ad be? Simple, anyone who violates the “Standards for good ads”(Better ads standards, in English), which are:

  • Ads that appear in the middle of the screen and block most of the website's content;
  • Video ads with sound that play without user interaction;
  • Ads that open before the page loads and have a countdown to close and
  • Large ads that take over 30% of the page and stick to the bottom of the screen, without disappearing as the user scrolls the page.

This in relation to the browser on the computer. On cell phones, the list is more extensive:

  • Ads that appear covering most or all of the screen after the page is loaded, preventing the user from reading on;
  • Ads that appear covering part or all of the screen before loading the page, preventing the user from accessing the content;
  • Ads that occupy more than 30% of the page height - in this case, the total height of the article is calculated, and adding all the ads on the page, is called ad density;
  • Animated ads that flash quickly, changing text, background or colors;
  • Video ads with sound that play without user interaction;
  • Ads that have a countdown to be closed after the user clicks on a link;
  • Ads that take more than 30% of the page and need to be dragged to close and
  • Large ads that stick to one corner of the screen without disappearing as the user scrolls.

These examples are of ads that hinder the user's experience with the site and should be avoided. Therefore, Chrome blocks this type of advertising.

-- Advertising --

See also: How to delete Microsoft Edge from Windows 10

How to Enable Ad Blocker on PC

To enable the Google Chrome ad blocker on your computer, just follow these steps:

  • With the browser open, click on the three dots that appear at the top right of the screen, and go to the settings option;
Google chrome settings option | adblock chrome
The option appears when you click on the three dots at the top right of the screen
  • On the settings page, scroll down to "Privacy and Security" and click on "Site Settings";
Site settings option in google chrome | adblock chrome
Go to “privacy and security”
  • On the open page, scroll down to the end and click on "More Content Settings" and below more options will appear, then click on "Ads";
Ads option in google chrome settings | adblock chrome
To find the “ads” option, click “more content settings” first
  • Check if you have the option “Blocked on sites that show invasive or deceptive ads (recommended)” checked, if it says “Allowed”, click the key next to the word, until the option “blocked…” appears. And ready!
Blocked option checked in google chrome ads | adblock chrome
If your screen looks like this, all right!

Your Google Chrome ad blocker is now activated! When an ad is blocked, you will see a message on the screen notifying you that the blocker has taken action on that page, and the ad in question will be removed.

But… there is still a way to customize your ad blocker to block or allow ads on specific pages, it works as a whitelist and a blacklist. Now you will know how it works.

If you are on a page and want ads to appear, or the other way around, if you want them to be blocked on that specific page, just follow these steps:

-- Advertising --

Well, on the screen, next to the website address, there is a lock icon, right? Clicking on it will open a window with some options. The option we are looking for is “site settings”.

Site settings option by clicking on the padlock next to the site address | adblock chrome
Click on the padlock next to the website address and find the correct option

On the page that opens, scroll down to the “ads” option, and choose whether to block or allow.

Option to block ads on a page in google chrome | adblock chrome
Allow or block screen ads

And ready! Now, if you are browsing on your cell phone and want to activate your ad blocker, follow the tutorial:

How to Enable Mobile Ad Blocker

Now, if you are browsing on your cell phone and want to activate your ad blocker, follow the tutorial:

  • Come on, open the Google Chrome browser on your phone. At the top right of the screen you will see three dots, click on them and select the option "settings";
Option settings in cell phone chrome | adblock chrome
Select the settings option
  • On the screen that opens, find the option “website settings” and select it;
Website settings option in cell phone chrome | adblock chrome
The correct option is just below accessibility and above language
  • You will see several options, scroll through the screen until you find “Ads”, select this one;
Ads option in chrome settings on mobile | adblock chrome
Before selecting the ads option, you will already be able to see a preview, if they are blocked or allowed just below
  • Same thing as the computer version. If it says "allowed", press the key on the side until the word "block" appears.
Option to block ads marked in chrome on mobile | adblock chrome
Block ads on sites that show intrusive or deceptive ads

Just like on the computer, you will see a warning when advertisements are blocked on the page you visit.

-- Advertising --

Remember that the Google Chrome ad blocker will block only certain types of ads (those already mentioned above), and it does not work for most ads, for these you will have to use an adblock on the outside. Since Google itself uses ads on several websites, they are fundamental to the income of certain addresses.

But… and if you are the owner of a website that had your ad blocked by Google Chrome, how do you proceed? That's what we're going to deal with now.

Ads Experiment Report

Introduction to the Ads Experiment Report

For website owners who display ads inside, Google created the Ads Experiment Report. Through it, the ads displayed on your page will be analyzed according to the Standards for Good Ads (already mentioned above) and check where your ads are.

Google Chrome Ads Experiment Report Home | adblock chrome
This is the main page of the ad experiment report

As shown in the image and video, you will be able to access the ad report corresponding to the computer or mobile phone, as well as check abusive experiences users have had with their ads, see notifications, among others.

If you have a violation of the Good Ad Standards and your ad is blocked, you’ll see why and can fix the problem. After the correction, you will need to request a review of your website. After the review, a new Report will be generated, and you will be able to check the results again.

-- Advertising --

There are three types of results for your Report:

  • Passing (approved) - In this case, the ads are in accordance with the analyzed standards, and no action will need to be taken. The Report, therefore, will show nothing in your body;
  • Warning - In this case, some violations have been found, and you will need to review them to comply with standards of good conduct. The Report will then contain which problems have been verified;
  • Failing - In this case, several violations were found and you will urgently need to review the ads available on your site. But don't despair: you will be able to see exactly what the problems are with your Report.

It will also be possible, in addition to viewing the Report online, to download it to look and analyze the available data more calmly. Make sure you adhere to the rules of good conduct in relation to ads, so that users can have a good experience, and at the same time, you can earn your money in the most correct way possible.

So, what did you think of the tips? Do you find the Google Chrome ad blocker useful? Leave your opinion in the comments!

-- Advertising --
Avatar of ane caroline medeiros

Journalist, 26 years old. He loves to read and write and dreams one day of being able to change people with his words. This, of course, with a really cool BG song!