Epic attacks Apple with new parody video and #FreeFortnite

Epic attacks Apple with new video 'Nineteen Eighty-Fornite', a parody of Apple's famous Macintosh commercial. The day started with a new Fortnite V-Bucks purchase system that bypasses Apple's payment system, to which Apple responded quickly by removing Fortnite from the App Store.

All of this was part of Epic's big strategy, because almost immediately after that, it filed a lawsuit against Apple, seeking to break its “monopoly practices” in the iOS market.

But this legal fight is not just rivalry or something tedious that we normally see when technology companies clash in court.

At the same time, when Epic filed a lawsuit, it also released a new Fortnite Party Royale short called Nineteen Eighty-Fortnite. It's a joke with a famous 1984 Apple Macintosh ad, until the last part. Check out the video:

Epic attacks Apple with new video

The original Apple video:

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“Epic Games challenged the App Store Monopoly. In retaliation, Apple is blocking Fortnite from a billion devices. Join the fight to stop 2020 from becoming '1984'. ”

Says the video
Epic attacks apple #freefortnite
Epic attacks Apple and asks for fan support with #FreeFortnite

This is becoming a major public relations movement and is reinforced by a post on blog ” Free Fortnite ”Which is explained from Epic’s perspective what the whole problem is and invites Fortnite fans to get involved.

“Apple blocked Fortnite on the App Store, removing everyone's ability to install and update the game on iOS devices, while instructing Epic to 'remove the Epic direct payment feature. Apple is keeping prices high so they can receive 30% of their payments and is blocking Fortnite to prevent Epic from passing on the savings from direct payments to you! Join the fight against @AppStore on social media with #FreeFortnite. ”

Says the blog post.

“Fortnite remains available on Google Play, PlayStation 4, Xbox One, Nintendo Switch, PC, GeForce Now and the Epic Games app on Android. Your account, progression and purchases also remain available on these platforms. Because Apple has BLOCKED its ability to update, when Fortnite Chapter 2 - Season 4 is released, you will NOT be able to play the new season on iOS. Make your voice heard with #FreeFortnite. “

Continue the post.

Epic's legal fight with Apple is going to be very interesting and he has already called his audience to "fight" because of him. Apple is facing “antitrust” charges directed at the app store, and Epic's timing here is certainly no coincidence.

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In terms of evaluation, Apple outperforms Epic, but Epic has a unique influence and is clearly not afraid to put it to use.

Epic attacks Apple, understand what happened.

Fortnite is removed from the App Store

In response to Epic's decision to implement an in-app payment system in Fortnite that bypasses Apple, Apple removed the game from the App Store.

“Today, Epic Games has taken the unfortunate step of violating the App Store guidelines that are applied equally to all developers and designed to keep the store safe for our users. As a result, your Fortnite app has been removed from the store. Epic has enabled a feature in its app that has not been reviewed or approved by Apple, and they did so with the express intention of violating the App Store guidelines regarding in-app payments that apply to all developers who sell products or digital services. ”

Apple said in a statement sent to The Verge.

“Epic has had apps on the App Store for a decade and has benefited from the App Store ecosystem, including its tools, testing and distribution that Apple provides to all developers. Epic agreed to the App Store terms and guidelines for free and we are happy that they have built such a successful App Store business. The fact is that their commercial interests now lead them to press for a special deal does not change the fact that these guidelines create a level playing field for all developers and make the store safe for all users. We will make every effort to work with Epic to resolve these violations so that they can return Fortnite to the App Store. ”

Epic CEO Tim Sweeney has openly criticized Apple's closed systems, and this new payment option was obviously designed to encourage users to bypass Apple's payment system (and its 30% cut). It was an aggressive move by Epic, and this is also a very big and aggressive response from Apple.

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Epic sues Apple

The new Fortnite payment system that bypassed Apple (and its 30 percent fee), offering players a discount if they bought directly. The system violated Apple's App Store policies which responded quickly and aggressively by removing Fortnite completely from the App Store.

Epic apparently anticipated this, as shortly after the removal of Fortnite, it announced a new short film at the Fortnite Party Royale, Nineteen Eighty-Fortnite, a joke with Apple's famous 1984 ad for the Macintosh.

But the video is not just a fun feat: just minutes after everything that happened, Epic announced that it has filed a lawsuit against Apple.

The process, available in full here, and begins by pointing to the same 1984 ad, which says "put Apple as a revolutionary and beneficial force, breaking IBM's monopoly on the computing technology market." 

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Now, however, "Apple has become what it once claimed: the giant that seeks to control markets, block competition and stifle innovation."

The lawsuit accuses Apple of using “anti-competitive restrictions and monopoly practices” in both software distribution and payment processing on iOS devices.

At the same time, he says developers of other Apple hardware, such as Macs and Macbooks, are free to operate in an open market, using outside stores or direct downloads, with a variety of payment options and more competitive processing fees.

The process goes into detail about the steps Epic believes Apple takes to maintain its control over the iOS market and its hardware users, and makes ten separate claims, including illegal monopoly maintenance, denial of essential facilities and unjustified restrictions on business. 

Interestingly, it also specifies that Epic isn't looking for money, it just wants to get rid of Apple's abusive control.

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“Epic brings this process to end Apple's unfair and anti-competitive actions that Apple is committed to illegally maintaining its monopoly in two separate multi-billion dollar markets: (1) the iOS app distribution market and (2) payment processing on iOS application ”

The process says.

“Epic is not seeking monetary compensation from this Court for the injuries it sustained. Nor is Epic seeking favorable treatment for itself, a single company. Instead, Epic is seeking a precautionary measure to allow fair competition in these two main markets that directly affect hundreds of millions of consumers and tens of thousands, if not more, of third-party application developers. “

“Instead of tolerating this healthy competition and competing for the merits of its offering, Apple responded by removing Fortnite from the App Store sale, which means that new users cannot download the app and users who have previously downloaded versions of the app from the App Store cannot update you to the latest version “

It states the process.

“It also means that Fortnite players who downloaded their app from the App Store will not receive updates to Fortnite through the App Store, either automatically or by searching the App Store for the update. Apple's removal of Fortnite is yet another example of Apple easing its enormous power to impose irrational restrictions and illegally maintain its 100 percent monopoly on the iOS app payment processing market. “

More details

Epic keeps trying to get support from his fans. Making a #FreeFortnite post on your website uses strong language, talking about how Apple “will BLOCK your ability to update” Fortnite on iOS. It also makes it explicitly clear: when Fortnite: Chapter 2, Season 4 is released, the new season cannot be played on the iPhone or iPad.

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This could put more pressure on Apple to make a change, although at this early stage, and given the huge implications of adjusting how App Store fees work, it seems unlikely that it will yield quickly.

She also updated a FAQ about VERTIGINARY FALL, about today's price drop at V-Bucks and the introduction of direct payments on mobile versions of Fortnite. It addresses many of the questions that Fortnite players may have, such as why all this is happening and what resolution Epic is waiting for.

Epic Games has permanently reduced the cost of Fortnite's V-Bucks coin, as long as you buy it through one of its payment methods. Starting today, any V-Bucks you buy on PC, Mac, PlayStation, Xbox or Switch will have an automatic discount of up to 20%.

V-Bucks is also expected to cost less on cell phones starting today. Epic is launching its own payment method, Epic direct payment, which it plans to bypass Apple's and Google's usual 30 percent fee.

You won't have the savings if you buy V-Bucks on iOS or Android through the App Store or Google Play, but a post on the Fortnite website explains that “if Apple or Google reduces their payment rates in the future, Epic will pass on the savings for you “. You can learn more about Epic's direct payment at this official blog post.

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We still have a lot to talk about, we will follow this whole process closely.

See also: Epic Games Store: Store is implementing achievements and mod support.

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Web Designer and Copywriter, with many hours lost in Dofus, forgotten in the universe trying to solve the puzzles of life.