Sony today announced on May 12 the launch of a new brand, which aims to unite all of its original titles and developed by Worldwide Studios of Sony Interactive Entertainment. Playstation Studios will be launched alongside Playstation 5 later this year.
To show a little about it Sony released a video, showing the new logo; as well as its main game characters with The Last of Us, Horizon Zero Dawn, God of War, Little Big Planet, Uncharted and others.
In an interview for the Games Industry senior vice president and head of global marketing at Sony, Eric Lempel, stated: “The purpose is to make the consumer understand that when they see this brand, they are ready for a robust, innovative and in-depth experience that they expect from games made by Sony PlayStation. That's why we created PlayStation Studios ”. He also commented that it will not only exist for existing franchises, but also for new franchises.
The brand will cover Sony's new games for Playstation 5, Playstation 4 and Horizon: Zero Dawn games for PC, as well as games for other platforms; however the brand was not finished in time to be ready for the inclusion of The Last of Us 2 and Ghost of Sushima.
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