The number of streamers on Nimo TV keeps growing! Nimo TV do Brasil has established itself as one of the platform's largest audiences in the world, surpassing its home country, China. Currently, it counts, every day, more than 5,5 streamers broadcasting games, lifestyle content and more. The platform has been in Brazil for three years.
Among Nimo TV's biggest streamers is Piuzinho, the first to reach more than 4 million subscribers. Other names such as Modder, Mariana Alpha, Sabs, Santi, MineiroRP, Bocade09, Sim Sou Silva and Speedmito, as well as the maintenance of Hudson Amorim, Two9, Dantes and Maumauzk, helped to retain the platform's audience.
Nimo TV's business data show that the biggest broadcasts are game-related, with the top titles being GTA V, Free Fire, League of Legends, League of Legends: Wild Rift and Mobile Legends: Bang Bang. It is also worth remembering that 85% of these viewers access the platform via mobile, despite the number of accesses by computer having increased in 2021, and 69% of this base consumes esports, whether professional or amateur championships. Another data that also draws attention is related to the average time that users spend on Nimo TV per day, which is 50 minutes.
“Nimo TV has grown significantly in Brazil, even in its short existence in the country. I believe that this increase in audience is due to our mission of being a platform for everyone, plural and diversified, which uses mobile to offer entertainment and space for those interested”, says Rodrigo Russano Dias, Head of PR and Social Media at Nimo TV Brazil. “The public can certainly continue to count on a Nimo TV dedicated to meeting the demands of the Brazilian public”, highlights Dias.
Partnerships with streamers on Nimo TV
In its years of existence in the country, Nimo TV signed strategic partnerships in order to optimize the platform and meet the expectations of the audience and streamers. An example of these unions was with Riot Games, where Nimo TV hosted the launch of the League of Legends: Wild Rift title by hosting the Nimo On Fire (in house) and Wild Tour event, which was summed up in an official competitive circuit .
In addition, the platform recently joined the DRUID agency, which focuses on business to gamers. The objective of the cooperation is to offer professionalization to Nimo TV streamers, initially those who broadcast GTA V, and to combat the precariousness of the market, which has been growing all over the world.
“We have been constantly seeking to improve, launching new functions and products. With regard to streamers, we have focused on new features such as features and also on supporting these professionals with 24-hour support and media training for those hired, for example”, concludes Dias.
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About Nimo TV
Nimo TV is a streaming platform focused on the transmission of electronic games, creative content and esports. Created by Huya, one of the biggest game streaming services in China, Nimo TV arrived in Brazil with the purpose of offering quality content and entertaining those who want to broadcast games or watch their favorite channels. In 2018, Huya was listed on the New York Stock Exchange (NYSE), after receiving an investment of US$ 460 million from Tencent. Among the main features of Nimo TV are “Ultra HD Broadcasting”, “Video Second Open”, “Full Link Monitoring” and “Mobile Streaming”, which allows the transmission of live gameplay sessions directly from the mobile device to the application of the service.
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